How GreenDustries is Impacting the Green Movement

There’s various ways in which companies can impact the green movement and for GreenDustries, that directive begins with the company’s name. In fact, the name says it all. For one, GreenDustries lets customers know it takes green seriously and walks the walk when it comes to lessening its carbon footprint. But it’s also a manufacturing company offering innovative, cost effective packaging solutions.

These solutions aren’t only impacting the green movement, they’re causing a movement of their own – toward a breakthrough that both helps consumers eat their favorite food without the mess and cuts down on environmental waste at the same time.

There are several green benefits to the company’s PleatPak™ and Magic Bag™ products. For one, they use less substrate; that is, GreenDustries uses 100 percent recycled paper, including cold cup scraps. Compare this to the typical clamshell package, which consists of three layers of paper: two layers of flat sandwiching a middle layer of corrugated. Take a McDonald’s clamshell and place it alongside GreenDustries product and you’ll see the latter uses 70 percent less paper. Compare it to a Carl’s Jr. flat wrap, in which case you have a savings of 21 percent less material; for french fries, 65 percent less.

GreenDustries products are also fostering better savings in storage space. The simple functionality of its products enable companies to store more of GreenDustries’ product in the same footprint as competitors, which means the dimensions of the storage room can be made smaller. As an example: a total of 10,000 PleatPaks can be stored in the same footprint as 500 clamshells.

Such statistics help to give a clear picture of what it means to be a part of the green movement. Being green isn’t only a frame of mind but a holistic way of doing business that generates gains from every angle: environmental savings, cost savings, space savings and time savings.

In the world of fast food functionality is also key. With a majority of sales generated at the drive-thru window, a product that can help consumers stay clean and neat while in their cars will not only win over a legion of fans for your company but bring your business a step up on the green chain.

2010
08/30
CATEGORY
GreenDustries the Company
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How the “GreenDustries” concept was developed

The story of GreenDustries starts with a sloppy hamburger and ends with an ingenious idea to revolutionize packaging in the fast food industry.

What happened was this: Founder Akiva Buchberg, an investment banker in Paris, dressed smartly for business, was heading to a meeting in the early 1990s. Hungry, he decided, along with his compatriots, to have lunch at a sidewalk café and ordered a hamburger.

He took his first bite and the burger’s contents dripped all over his expensive suit. He lamented to his friends at the table, “There’s got to be a better way to eat a hamburger,” and mulled the idea further while he sat at the meeting with his briefcase covering the stain.

Shortly after he contacted an engineer, Gilbert Capy, who developed the concept of what would be GreenDustries’ landmark product design: a simple piece of pleated paper that would cover the entire burger and be pushed back with every bite, securing the burger and allowing the person to enjoy their meal without fear of it toppling into their lap. With this in hand, Buchberg decided to bring his new business idea to the United States, where fast food and the hamburger had achieved iconic status. His goal was to change the way Americans eat fast food.

But fast food had to catch up with him. The problem was that in the early 1990s the industry was trying to reduce its costs on the packaging industry and the product was put on the shelf. Twenty years later Buchberg brings his concept back to market for several reasons, and in the nick of time. An industry that innovated the way in which a nation eats fast food has fallen short in the area of innovation, offering what the consumer wants in packaging and with environmental responsibility! In fact, little has been done to a hamburger box and wrapping paper since the early days of fast food.

What GreenDustries brings in the way of innovation are products both different and practical, particularly for fast food, whose companies continually look for ways to distinguish their business in a saturated industry. There’s no better way than packaging, and by using GreenDustries PleatPak™ and Magic Bag™ products, they not only set themselves apart, they get a product that is both aesthetically and functionally different.

All in all, a much greener way to do business.

2010
08/25
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GreenDustries the Company
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