Fast Food Packaging; It’s all in the Functional Design

How many times do you think about packaging when you’re buying your favorite hamburger? Or bag of French fries?

You might think about it plenty when the burger’s contents spill into your lap while you’re driving. But maybe you don’t realize it’s the faulty packaging that’s causing the problem. Maybe you think you weren’t holding it right, or the burger had too much ketchup and mayonnaise. Or it wasn’t prepared properly. Or you were concentrating on too many things at once and didn’t notice the blob of mustard on your lap.

The truth is, none of it’s your fault. The problem is that fast food packaging hasn’t undergone a great deal of innovation since it was invented. And even then there wasn’t a lot of true creativity behind it. A clamshell hamburger box doesn’t take a great deal of effort to make. And paper wrapping is, well, paper wrapping.

But GreenDustries has devised a way out for you; a way to keep your clothes and your car clean and that’s important, with nearly 70 percent of fast food sales occurring at the drive thru window. That means a lot of meals eaten in the car – and a lot of potential for messiness.

The company’s unique technology and intriguing pleated package design have been thoroughly tested, receiving energetic nods from consumers, operators and environmentalists.

Using specific mathematically defined parameters, the substrate – or paper – surrounds the food with an open structure of pleats. These pleats trap heat, keeping food hot and crispy; while small openings help moisture escape, preventing sogginess. Everything works together to preserve and enhance product integrity and overall quality.

PleatPak protects food quality as well as enhances customer satisfaction by making it easier and neater to eat large, messy sandwiches.

In addition, GreenDustries’ Magic Bag’s patented properties preserve the integrity of fries and other finger foods while practically making grease disappear. On-the-go eaters love how this pleated, flexible container makes pulling out a handful a snap.

Other features of these products include:

  • Enhanced product quality and integrity
  • Superior heat retention and moisture absorbency/loss ratio
  • Sales building tool for drive-thru
  • First in source reduction, environmentally responsible
  • Unique and fun for consumers
  • Cost-effective

Both the PleatPak and Magic Bag provide eye-catching surfaces to promote existing and new food products. And neither takes a bite out of your company’s budget.

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    • Gady
    • December 1st, 2010

    Great article and straight to the point. I don’t know if this is in fact the best place to ask but do you guys have any ideea where to employ some professional writers? Thanks in advance 🙂

    • Claretha Magwire
    • December 2nd, 2010

    Wow! Thank you!

    • Dominique
    • August 19th, 2011

    We are pleased that you appreciate our new way to package your fast food.
    Thank you.

    • Dominique
    • August 19th, 2011

    Yes we do, sent us your E-mail address.

    Thank you

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