Changing Attitudes about Fast Food Packaging
According to the Foodservice Packaging Institute one of the bigger trends affecting the food service industry is “green” packaging. “Green packaging,” the Institute states, “is now firmly rooted in the marketplace. This trend includes the use of alternative materials like biopolymers, starches and non-tree cellulose as well as traditional packaging such as paper, plastic and aluminum which, while not new, are becoming greener with increased use of recycled content.”
One unexpected benefit of the tight economy has been a push for more economical packaging practices.
In the drive toward improved fast food packaging and sandwich wrap, there’s a serious question to ask: Do you really expect that the people who have lagged on packaging innovation in the fast food industry over the last 70 years will somehow acquire an innovative idea in the next decade? One that addresses both functionality and the environment?
It took 4,000 years for wine and beer to move from clay to glass containers. It took another few thousand years to go to cans and plastic containers. We’ve hoped that with the internet speeding the flow of information, that in the decades since GreenDustries was founded the fast food industry could have gauged and responded to the uptick in green consciousness and the need for more functional and sustainable sandwich wrap.
We’ve made inroads. Hero Burgers in Canada, a gourmet fast food chain with 20 restaurants in the Toronto region, recently launched our PleatPak and Magic Bag products to wrap sandwiches and French fries – an upgrade, they felt, from the foil laminated wrap they were using. Our products, they told us, offer added value to the eating experience and also lessen the impact of fast food packaging on the environment.
Companies offering something unique often have to fight their way through clutter to make themselves known. It’s happened throughout history and it’s no different with GreenDustries. We have a totally different concept; revolutionary and innovative. Using a two-dimensional piece of paper we’ve constructed a three-dimensional package – it’s the most effective paper container on the market. In our modern society that demands instant gratification the span of five years may seem like 4,000, but we are breaking down old attitudes and beliefs – it’s a slow process, to be sure, but it’s happening.
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