Packaging: For the People

If we had a nickel for every time a glob of ketchup or sauce or mayonnaise dribbled onto someone’s clothes when they bit into a burger after leaving the drive thru, all those nickels would help us prove a point when it comes to fast food packaging. Alongside the wasted ketchup on the seat is a line of profits that leaks out of every burger.

The fact is, people don’t buy big ticket menu items through the drive thru that are hard to eat. They’ll stick with the petite chicken fingers. Petite and bite-sized equals no mess in the car.

It also equals loss of revenue to the fast food chain. 70 percent of business at a fast food restaurant is through the drive thru. A lot of consumers eat on the go and prefer not to wear their food; therefore they typically choose to buy a lower ticket item like a small or junior burger or chicken nuggets, just to reduce the mess.

So here’s where you’ll really save: GreenDustries innovative PleatPak and Magic Bag products help fast food customers survive the drive; through a design that encases the contents of the meal, customers can order big without worry and mess. Bigger burgers mean bigger profits.

Consider This: Research says the number one thing consumers want when ordering products through a drive thru is containment. In a culture in which the car rules – and the dining table is the console – quality packaging should be a critical factor in any QSR’s strategy. Whether paper wrap or clamshell, traditional fast food containers merely carry food from point A to point B but don’t follow through at the destination to truly support and contain the product.

At the same time PleatPak and Magic Bag offer better heat and moisture retention, and absorbency, performing at parity, better than the rest.

QSR chains know this type of packaging is what the consumer wants but they don’t want to spend the money; the extra two to three cents it may cost per package. The fact is, the cost of GreenDustries products are at par or cheaper than conventional packaging, once all the benefits are added up. Plus, PleatPak and Magi Bag are made from 100 percent recycled paper.

That’s true packaging for the people.

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  1. Heya i’m for the first time here. I found this board and I find It truly useful & it helped me out much. I hope to give something back and help others like you aided me.

    • Dominique
    • December 28th, 2011

    Thank you so much for your generosity and kindness, you sound like a wonderful person!
    Please come back and let us know what you think.

  2. You make a lot of great points. We need to continue to evolve and create packaging designs that are more consumer-friendly!

  1. September 26th, 2010
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